Local SEO determines whether your business appears when someone searches for what you do in your town or city. The local pack, the three businesses that appear in maps results, gets the majority of clicks for local intent searches.
Most Scottish small businesses underestimate the impact of Google Business Profile optimisation. Incomplete categories, missing hours, no review strategy, and unclaimed duplicate listings are all ranking barriers before any technical work is relevant.
UK-specific local citations such as Yell, Thomson Local, and industry directories hold authority for local ranking. Inconsistent name, address, and phone data across these sources confuses Google and reduces local pack eligibility.
What is included
Client result
“We went from almost no local visibility to appearing in the local pack for every service we offer within 90 days.”