Content strategy starts with understanding what your customers search for, not what you assume they search for. These are often different, particularly for Scottish and regional UK businesses where local search terms have distinct patterns.
We research every keyword relevant to your business, map them by intent and volume, cluster them into topics, and assign each cluster to an existing page or identify the need for a new page. The output is a prioritised content roadmap.
Topical authority is built by covering a subject comprehensively. A site with 20 well-structured, in-depth pages on a specific topic will consistently outrank one with 200 thin pages covering everything loosely.
What is included
Client result
“The content roadmap transformed how our team writes. We stopped guessing and started planning. Organic traffic grew 180% in eight months.”