Yoast SEO 11.7 Update

2019 has been the year of podcasts and blog posts. Is the lastest Yoast SEO 11.7 update making podcasts the new blog posts? Let’s dive right on in!

What’s In The Yoast SEO 11.7 Update?

According to the latest Yoast SEO 11.7 plugin update, podcasts will now be indexed by Google. At this time, Google now indexes podcasts through the RSS feeds and displays these in the search results.

In earlier plugin versions, this wasn’t the case so the feeds were set to noindex. Like blog posts, as they’re becoming more widely popular for content marketing purposes, so are podcasts. Gone are the days of using word-of-mouth and using podcast sharing apps.

Additionally, you can transcribe the blog posts into podcasts as well!

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Schema Markup Changes

As you might be aware by now, the Yoast SEO 11 updates have been primarily about Schema markup.

What is Schema Markup?

Schema.org takes care of all the structured data needs on your website. Search engines can pick up data marked up this way to understand it better. We couldn’t have released Yoast SEO 11.7 without Schema improvements!

It is now possible to use a subset of HTML tags in the FAQ and HowTo blocks.

What does this mean?

You can now add links in your blocks, and after a bit of optimization, Google will show these links in the search results. A benefit to these optimized links is you’re giving more reasons for visitors to click on your links.

Bug:

Fixed a bug where the avatar in the knowledge graph settings would incorrectly overwrite the default user profile picture.

User-Experience (UX) Improvements & More in Yoast SEO 11.7 Premium

There have been plenty of major user-experience improvements, bug fixes, and more in Yoast SEO 11.7 Premium. Namely usability and accessibility improvements. Improvements have also been made regarding the internal linking tool.

You’ll now get more accurate feedback when we’ve calculated the prominent words for a text, but no matching articles to link to were found. Also, the site-wide internal linking analysis now comes with more extensive explanation texts.

There have been plenty of major user-experience improvements, bug fixes, and more in Yoast SEO 11.7 Premium. Namely usability and accessibility improvements. Improvements have also been made regarding the internal linking tool.

Brief Breakdown of Yoast SEO Premium Updates:

  • Improves the feedback message for internal linking suggestions when a text contains prominent words, but no linking suggestions were found.
  • Improves the modal that is shown during the site-wide internal linking analysis.
  • Adds a description to the site-wide internal linking analysis button on the Tools page.

Bugfixes:

  • Fixes a bug where no help buttons would be shown in the social preview tabs in the metabox.
  • Fixes a bug where the site-wide internal linking analysis would not stop when the Stop analyzing was clicked.
  • Fixes a bug where CSV imports would always fail on multisite environments.

Other:

  • Includes every change in Yoast SEO core 11.7. See the core changelog.

Local SEO Updates Breakdown

  • UX / UI:
    • Relabeled payment accepted to payment methods accepted.
    • Add description to define the purpose of AreaServed.
    • Changed price range to price indication.
  • Bugs:
    • Fixed a bug that caused the switch between 12h and 24h notation not to work correctly.
    • Business type help icon wasn’t working. It is now.
  • Other:
    • Removed x-robots-tag from locations.kml to prevent a notification in Google Search Console stating that locations.kml can not be indexed.

Conclusion

If you’re not convinced whether you should download the Yoast SEO 11.7 plugin, give us a call today at (602) 367-3235 or email us at jacob@fourpeaksseo.com.

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Four Peaks SEO is Arizona’s West Valley’s leading Digital Marketing Agency with a focus on SEO, Custom Websites, and Social Media Marketing!