10 Reasons Why SEO Is Important For Small Businesses
Why is SEO important for small businesses? SEO services can make a big contribution to the growth of small businesses. If a business does not plan for success, they’re planning to fail. In fact, a survey released in 2017 showed that 50% of businesses fail in their first five years. How crazy is that? With the right SEO company (and strategy), you’ll discover we can continue to grow your business beyond the first five years. So let’s dive in and show you 10 reasons why SEO is important for small businesses.
Why SEO Services?
SEO services offer a lot of benefits for small businesses. Plain and simple. It is important to have an adequate presence in all possible digital environments. These include search engines, social media networks, and mobile devices for maximum target audience reach.
According to a survey conducted by Google, 58% of companies in the United States do not have a website. Another report issued by Boston Consulting Group recommends companies should use SEO and Social Media both. By doing so, a product or service promotion can increase by 40% faster than those who do not use SEO services. These two impressive figures show how important SEO services are for small businesses. A sound SEO strategy offers great potential for the growth and success of any company, especially in the current economic scenario.
Reasons Why SEO Is Important For Small Businesses
SEO Increases User-Experience
SEO is about providing simple, high-quality results. Most SEO agencies have a dedicated custom web design member or two on staff. This ensures keeping SEO and User-Experience both in mind through optimizing for “searcher intent”. When you’re both happy, everyone wins.
SEO Increases Service or Product Conversion Rates
In March of 2018, Google officially announced “mobile-first indexing”. What does this mean? If your site is not mobile-friendly (easily viewable on mobile devices), the less relevance search engines place on your site. Simply put, you’re penalized for not having a mobile-optimized website. Conversion rates will decrease. When properly optimized, you can expect to see conversions increase by roughly 40% in the first 3-6 months.
The best rankings will help increase brand awareness. Users are more likely to trust a product, service or brand when it is displayed at the top of the search results. To further illustrate why SEO is important for small businesses, here are some interesting facts:
- Billions of searches happen every single day
- 98% of searches happen through a search engine
- 68% of those searches are through Google
- First 5 results in Google get 67% of the clicks.
- Most users never scroll past the first page.
SEO Helps To Reach Your Target Audience
The most important reason for SEO for your website is to reach your target audience. Having a beautiful shiny website is useless if nobody visits it, right? SEO increases the number of visitors towards your site, which in turn generates a potential profit.
Visibility and credibility are crucial elements which bring traffic to a website. Tools such as Google Analytics allows the business owner and agency both to monitor valuable information about your visitors. What devices is your audience using? What browser are they using? More importantly, what keywords are your audience using? Information such as this helps you to better discover your target audience. Using this information, you can build better ad campaigns suited to your newly discovered target audience.
Find your target audience through facts, not educated guesses. The more you know, the better your ROI.
Starting to see why SEO is important for small businesses?
SEO Can Be Cost-Effective and Measurable
Search engine optimization rewards your business for its efforts because it’s really an inbound marketing strategy. Fun fact: SEO has a better ROI than traditional forms of marketing such as television and print ads. In 2018, this is only becoming truer. In addition, SEO campaigns don’t have to be as long and arduous as some others.
At Four Peaks SEO, we take the guesswork out of choosing the right plans, keywords, tactics, and more. Otherwise, you may end up jeopardizing your investment but more importantly, your time.
Some more fun facts:
Increases Potential Foot Traffic
Consumers are searching for many bits of information. Optimizing a website for “searcher intent” increases the likelihood of increasing foot traffic for a brick and mortar store. View the illustration below for more.
In 2016, Small Businesses needed 2x their marketing budget for the best results. Guess what the #1 element small businesses wanted to spend that budget? You guessed it: Search Engine Optimization. Consumers would buy in-store instead of online knowing they are close to a store (30%), can get the product quickly (35%), and can get better pricing (31%).
Food for thought: 93% of users ignore the paid advertisements.
SEO Helps With Brand Awareness
Brand awareness for any small business is crucial. With the right SEO campaign, your desired result should be populating 3 out of the 5 times a user searches for a specific product. The better optimized your products and/or services, the more likely your brand appears in search variations.
SEO Helps With Reputation Management
A properly optimized website enhances customer loyalty. The customer feels secure buying your products or services. Optimizing for “searcher intent” allows your customers to quickly and efficiently find exactly what they’re looking for, decreasing bounce rates while increasing conversion rates.
SEO Creates Long Lasting Results
It is known that SEO results outlast any other form of advertising, offline or online. A proper SEO strategy can yield results long after campaigns have ended. While that may be true, for consistent results, bringing new leads, it’s best to have an SEO agency on retainer.
Invest Smart – Grow Big
SEO alone is no longer an option for small businesses to remain competitive. It’s no longer an option if you wish to scale in a year or even five years. Content may not be king, but optimized content works alongside your SEO campaigns for optimal success.
Investing in a marketing plan or agency can seem daunting. Choosing the right marketing team or agency can also be daunting. Here at Four Peaks SEO, we take all the guess-work out for you by providing clear, affordable options. In addition, we believe in walking you through step-by-step before any financial decisions are made. You deserve peace of mind, not headaches. Having the right SEO plan is crucial. And Four Peaks SEO is here for your peace of mind. Money spent on SEO services should be considered an investment, not as an additional cost.
Beginning to understand why SEO is important for Small Businesses?