Use These 13+ Places To Share Your Content
Unfortunately, writing and publishing blog posts, articles, press releases, white papers, etc… on your own website is just not good enough. You need plenty of social media channels or places to share your content.
Your own website is only a place people might find and read your content.
In today’s world, content is highly competitive. There are more than 3 million blog posts published daily!
And if you’re going to find any traction, your strategy must be more than simply publishing content on your website. There are many mainstream channels or places to share your content like Medium or Quora where sharing your content can help it be seen by more people. Search Engine Journal likens sharing content like using a megaphone: the more places to share your content, the more your message will be heard.
So, are you ready for your voice to be heard? Ready to grow your website and increase conversions?
Today, we will be talking about 13+ places to share your content.
Like LinkedIn, you can publish content you’ve published elsewhere. An additional feature with Medium is they add a “rel=canonical” link, which is positive for SEO efforts. A nice tactic is to provide only a snippet of your content on Medium, linking it back to the full blog post or article on your website.
Pro-Tip: Once you’ve built up a solid following from Medium, you can then create Medium-exclusive content.
Reddit is a touchy social media platform but if done the right way, it can be a worthwhile platform.
Redditors do not like “spam” in their subreddits. These users especially do no not like spam from brands. For full effect, only share a post on Reddit no more than two times a month. Posting more than twice a month as a brand may get your account penalized.
Whether as a brand or personal account, you can syndicate blog posts or articles from either one.
LinkedIn doesn’t automatically add rel=canonical links like Medium but Google doesn’t flag these posts/articles as duplicate content. Keep in mind, it is considered duplicate content on sites like Copyscape.
Many can build a strong subscriber base on LinkedIn, thankfully. And each subscriber will receive a notification every time a new post is published. Having an alert system is a leg up over other networks since most others simply don’t have one. Subscribers feel less willing to subscribe to email lists than they are with standard alerts.
Email is one network that has staying power. It still pulls in a ton of weight. Simply put, email subscribers are 3x more likely to share your content with various social media channels. Because of this, email has a higher CTR (or click-through-rate) in social media channels.
It’s best to learn what content your audience is looking for, and when they read the most content for optimal conversion rates.
When new content is published, some prefer to send emails reminding their subscribers of the new post. Some prefer a newsletter once a week or once a month.
The top four platforms are the most popular choices for bringing in new traffic but there are plenty of others to choose from so let’s explore those below.
DesignFloat is an online forum for designers to share content, ideas, and much more.
ManageWP is a bit different but you can up-vote or down-vote, like Reddit, but for content about WordPress.
An online forum for developers, currently 1 million strong, that shares content on programming, coding, cloud computing, and more.
Company Twitter Accounts
If your posts are heavily company or brand specific, adding a company or brand Twitter account might make sense. You can use scheduling software for content posted several times over a defined period.
Industry Related Twitter Chats
When sharing high-quality content, look for relative twitter chats and use hashtags surrounding that content.
Note: Like Reddit, don’t spam the hashtags with every piece of content you write.
Personal and Company Facebook Page or Groups
A great feature is using the “List” feature on Facebook i.e. sharing content with specific people such as family, friends, co-workers, etc… This helps to organize content and maximize viewership or reach.
For company pages, grab a solid quote from your content and make sure your image from the post displays correctly. Send it out to relevant areas, groups, audience, etc…
Thankfully, Facebook groups are quite active. Whether looking for specific content or not, many find themselves in these groups in their personal time. Join a few industry-related groups and share your best content using the same strategies above.
Pro-Tip: Contribute to other discussions as well to build trust and credibility for your shared content.
Like Facebook Groups, you can do the same strategies above with LinkedIn in the LinkedIn Groups area.
Visuals Are Everything
Create a Pinterest account and create a high-quality header image and share on visually driven sharing platforms.
So Is Instagram
Other social media channels such as Instagram and Snapchat are becoming increasingly popular for sharing content. Instagram included a neat feature where you can embed a link to a blog post, article, or product listing from the “Stories” option.
While you can insert a link into your bio, unless you have 10,000 or more followers on Instagram, you will not have access to this feature.
You can use more highly visual content such as videos for sharing high-quality content or bringing attention/awareness to your content, services or product listings. Use YouTube for discussing key points in your content.
In Conclusion + A Bonus!
Simply put, engage. Don’t just write or develop content and not share the content. As you post and engage more, you become both more valuable and credible and are more likely to build stronger relationships and eventually your subscriber list.
All these mediums allow us to share relevant, high-quality content but make sure you are not taking advantage of low-quality, less interesting content.
No one likes spam, right? Here’s your bonus!
Follow the 70-20-10 rule, which can also be applied to your Facebook pages:
- 70% of the time, post original content.
- 20% of the time, post relevant content.
- 10% of the time, create promotional offers.
In between, engage with those same audiences.