Facebook Messenger Unveils New Tools For Small Businesses

Did you know? There are new business tools for Facebook messenger which will roll out more productive tools designed to generate leads and help book appointments.

Smarter Facebook Messenger Tools For Small Businesses

Last Tuesday at Facebook’s F8 conference, a series of Facebook Messenger-related announcements showing new business tools businesses of all shape and sizes can take advantage of. New features were also rolled out for every day users. Additionally, these new updates will align with Facebook’s privacy-focused vision for social networking.

Let’s go ahead and dive in to these new Facebook Messenger features for businesses and every day users, shall we?

 

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NEW! Facebook Messenger Chatbot Program

One of the first major business-related feature announcements was for its chatbot program.

While this program is two years old, there are now 300,000 chatbot developers. In this announcement is the ability to create lead generation templates.

Lead Generation Templates

New lead-generation templates helps to ask prospects standard questions so they will receive a standard response. One downside to the chatbot trend is its inability to process open-ended responses.

What’s the solution?

The latest chatbot fix would generate more responses the program understands.

But what do you do if a prospect doesn’t respond to a chatbot’s question? One of the other features announced is the lead generation templates ability to send completion reminders and an option for connecting with a live representative.

BETA Appointment Bookings

Soon, Facebook will be making its appointment booking feature more available to businesses of all shapes and sizes; this program is still in its beta testing phase. Currently, the appointment bookings feature is available to barbers and dentists.

Lite Facebook Messenger for Desktop

A major announcement from the F8 conference last Tuesday a “lite” version of Facebook Messenger for Desktop will be available later this year.

The Facebook Messenger for Desktop will focus on chat, audio, and video calls. Furthermore, an upcoming app update called “Project Lightspeed” will remove 70MB off the apps file size so smartphones with lower amount of storage can download it.

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