Geofencing or “geomarketing” is the latest in affordable marketing technology for both corporations and local businesses alike. Learn more about geofencing below.
What is Geofencing?
Geofencing uses GPS (global positioning system) or RFID (radio frequency identification) to define a “geographic boundary” to create “triggers” for relevant ads sent via text message, email, or through an app when a mobile device enters (or exits) that boundary.
Learn more about geofencing marketing below.
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Benefits of Geofencing
So why does a business want to do geofencing?
Well, geofencing allows businesses to engage consumers on a hyper-local level. This means an increase in sales as well as better understanding shopper mindset.
For example, a restaurant could create a simple “geo-fence” or boundary in areas surrounding the restaurants location. Soon after the consumer walks through the boundary, they’ll receive a “location-triggered” alert or notification for a special offer or deal from that restaurant. Doing so makes them considerably more likely to spend more money.
The same can be said for consumers choosing your shop over your competitors, no matter your industry type.
If a geo-fenced offer or incentive doesn’t automatically result in a sale or conversion, the data is still tracked for better refining targeting efforts.
So how does geofencing exactly work?
Check out the demo below!