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Restaurant Marketing Tip #3

Leverage The Power of Facebook & Twitter

 

It goes without saying that social media marketing strategies are an undeniable force in today’s world. Slipping pamphlets and delivery menus under doorways just doesn’t cut it anymore.

Any restaurant with a strong social media presence as part of their restaurant marketing plan often fare the best. So ignoring social media in 2019, and in 2020, is like a death sentence.

Create a Facebook business page and a Twitter account. Share special discounts, exclusive coupons, information about events, photos of your latest dishes, and more.

Setting up these accounts is only half the battle. It is crucial to have a posting schedule that is consistent and on par with when your audience engages with your content the most.

Utilize the power of both free and paid social media management tools.

Here’s a couple free options:

  • HootSuite: A one-stop dashboard for keeping tabs on all your social media networks. You can create custom streams, schedule posts, and more.
  • Buffer: Buffer makes it easy to find, schedule, and share articles across your networks. Staying active and posting valuable articles (that your fan base will enjoy) is key for social success.

If you want to manually manage when you post content on Facebook and want to use a free content tool, I highly recommend using Canva. Canva is a great tool for creating a personal brand with. You can create content for email headers, newsletters, social media profiles, blogs, and so much more.

Rule of thumb for all social media profiles: make sure all sections are thoroughly filled out and all images are crisp, clean, describing who you are. Just like your Google My Business listing, include your business name, phone number, and address. If you have a website, include that as well.

The more information your customers have to find and know you by, the better.

Twitter has a similar process to Instagram as well. Share the right content with the appropriate hashtags and more to increase visibility. Use Twitter’s business tools to learn more about your audience.

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