Restaurant Marketing Tip #2
Using Instagram for Effective Restaurant Marketing
Did you know that pizza is the most popular Instagrammed food, with sushi and chicken taking 2nd and 3rd place, respectively? (Source)
One of the most powerful methods for attracting attention to your restaurant is connecting with other food bloggers on Instagram. Food bloggers on Instagram are skillful in boosting business for restaurants.
Use food bloggers to your advantage by taking high-quality photos of your most popular dishes and tag them in the photo. The rule of thumb here is to connect with food bloggers with around 20,000 to 50,000 followers.
Sadly, many restaurants do not allow customers to take photos, which, frankly, doesn’t make sense. Allowing your customers to take photos of your food, the decor, and other elements is practically free marketing. One of the greatest benefits in this is they “geo-tag” your business location, letting a wider audience know where you’re located.
Many restaurants conduct photo contests for their customers, which we will get into in a bit.
Take advantage of hashtags. Hashtags will increase your search results on Instagram which then in turn increases visibility for your business. Use the most frequently used hashtags in addition to location based tags for greater visibility.
Some popular food related hashtags on Instagram include:
- #Foodie (47 million)
- #Foodporn (104 million)
- #Foodgasm (21 million)
- #Food (195 million)
“Regramming” is a good practice, too. It is the concept of reposting an image or video on your account. Best practice includes tagging the original author of that post. This is an amazing strategy for restaurant owners.
You can use reposting software like “Repost for Instagram”, “Video Saver for Instagram” and others to accomplish this.
An additional benefit to reposting is that all their Instagram followers will see the repost. This means their friends will be more likely to check out your brand.
Another great restaurant marketing with Instagram method is to interact with your customers. Always interact with them because they are more likely to return to your restaurant if you’re lively, and engaging. The same is true for both online and offline. Interacting with your customers or audience shows your dedication for valued customer service, creating a positive image for your restaurant.
Lastly, use the “business tools” for your Instagram account to better understand what content receives most engagement, when to post, and more.