New “Local Favorite” Status by Google My Business
Google is highlighting restaurants that are most loved by its community in some major cities across the United States.
Google’s “Local Favorites” List
The new “Local Favorites” list is a new feature by Google highlighting top-rated restaurants, hidden gems, and upcoming restaurants in Chicago, Los Angeles, and New York City.
“Local Favorite” is a relatively new designation that was announced this past Summer for Google My Business listings.
When it was first announced, there was no clear information on how restaurants can earn this designation. The only information known at the time was it would be given to the “top 5%” of businesses.
As of yesterday, Google clarified what goes into calculating the top 5%:
“Every day, people visit Business Profiles on Google to look at reviews, menus, or photos, and use that information to make decisions about where to eat or what new places to try. The Local Favorites lists use these ratings, reviews and actions people take on Business Profiles–like calling a business, clicking on the website, or requesting directions—to identify what restaurants to highlight.”
This “Local Favorite” feature is still new, so there’s still much to learn about optimizing for it.
Generally speaking, in SEO, improve your site by analyzing other sites in the top ranking positions, as a start.
Pro Tip: Locate other businesses with this new distinction and learn from them.
Download our FREE Ultimate Restaurant Marketing Guide and 7 Sales-Boosting Steps for Brick & Mortar Businesses guides to get a good start.
Lastly, Google will send businesses a recognition package after earning the “Local Favorite” status, which comes with window stickers, too.