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Google My Business Lets Restaurants Opt-Out of Online Ordering

Google My Business has been creating a ton of new features since the Summer of 2019. One of the latest features now allows restaurants to opt out of online ordering, straight from the Google My Business listing.

New Opt-Out Feature Added to Google My Business Listing

Joy Hawkins, owner of Local Search Forum, spotted this ability, sharing the information in a thread on the forum.

These links are from third-party ordering systems and can be removed from the listing by filling out this form here.

“Google started showing “order” calls-to-action on restaurant listings earlier this year. They have now added a new contact form for businesses who want these removed from their listing. Since it uses 3rd parties there are lots of businesses that don’t necessarily want to pay a 3rd party to take orders for them.” – Joy Hawkins

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Restaurant Opt Out of Online Orders on Google - Four Peaks SEO

The only information required is your name, email address, and food ordering partner.

First, make sure you are signed in with the account used to manage the restaurant listing.

By doing so, once you have filled out the form, Google will have all the information they need.

Thankfully, you don’t even need to provide a reason for opting-out.

Honestly, though, why would you want to remove the listing?

Take a look into our next section below why a restaurant would want to opt out the order online link on their Google My Business listing.

 

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Why Does A Restaurant Want To Opt-Out of Online Ordering?

While Google does give restaurants the form to fill out for removing links to online ordering, it’s likely because the restaurant wants their customers to order directly through the website instead.

Third-party ordering systems such as DoorDash, UberEats, Postmates, etc. charge fees to restaurants using their service.

DoorDash Partner fees can range from 10-25% depending on the restaurant and market they’re operating in. The delivery fee charged to the customer is on average between $5-$8. The average fee goes to the driver.

UberEats and Postmates charges 15-30% per order.

Funneling customers to order directly from the website is a win-win for both the customer and restaurant owner.

Both the restaurant and the customer pays less fees, increasing both customer satisfaction and repeat customers.

You, as the restaurant owner, can still display information about online ordering if you so choose to.

In fact, it’s recommended.

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