Google Ads is Testing New Lead Form Extensions

The new Google Ads platform is testing a new way for businesses to capture visitor information with new lead form extensions.

New Google Ads Lead Form Extensions

In another positive step forward for Google Ads, they’re now testing new ways for businesses to capture customer information using lead form extensions.

Spotted by Steven Johns, he notes he now has access to this new feature in his EGO Power+ Austria account:

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This new feature is designed to attract customers with a compelling CTA (Call-to-Action).

In this case, it is a special offer, which can only be given after filling out the lead form.

Google Ads Lead Form Extension Preview - Four Peaks SEO

How Google Ads Lead Form Extension Works for Advertisers

Setting up this new feature is quite simple for advertisers. You can customize the lead forms with your own title and description, and set what pieces of information you want to ask customers for.

This customer information could include any or all of:

  • Customer Name
  • Email Address
  • Phone Number
  • Postal Code

For better engagement, advertisers can upload their own background images for the lead form. Additionally, advertisers can customize the “success” message once the customer fills out the lead form.

Another great feature is having the option to customize the Call-to-Action with a website link or a direct download.

Google’s Support Forum indicates you can create a “webhook” for this lead form extension to be integrated into the advertiser’s CRM (Customer Relationship Management) tool.

At this time, these new lead form extensions in Google Ads are only a beta feature; only some businesses are currently eligible.

Google Ads Lead Form Extension Preview 2 - Four Peaks SEO

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