Facebook Lets Businesses Show Temporary Service Changes on Their Facebook Pages
Facebook’s latest feature allows businesses to show temporary service changes on their Facebook pages. Read on to learn more about this new feature.
Businesses are now able to make temporary changes to their typical services by prominently displaying those changes on their Facebook page.
For example, if a customer visits the Facebook page of their favorite restaurant, they can quickly see if it’s still offering delivery and/or pickup (curb-side) service.
Just as well, if a business is temporarily closed (no services being offered), this can be listed as well.
This latest feature is in response to countless businesses shifting business hours and/or services due to the COVID-19 outbreak.
Facebook released an announcement about this new capability:
“To help businesses respond to the COVID-19 outbreak, we’re enabling businesses to announce temporary service changes on their Facebook Page and in searches on Facebook. Businesses that have changed how they operate, like fitness studios offering virtual classes or restaurants offering delivery instead of dine-in service, can easily indicate those changes to customers.”
Keep reading to learn how to add temporary service changes to your Facebook page.
How To Do Temporary Service Changes On Your Facebook Page
Here is how to access this feature:
Page Settings > Page Info > Hours > Select “Temporary Service Changes”
From here, you can either indicate that the business is temporarily closed or choose from a selection of other options.
Your Facebook page may show an “Open with Service Changes” option instead. Here, you can make changes to:
- Online Services
- Other Changes
“Other Changes” option will allow your business to indicate special hours for the elderly, access to gift card purchases, or other changes in response to COVID-19.
How Temporary Service Changes Appear on a Facebook Page
Temporary service changes will appear on a business’s Facebook page as well as the Facebook page preview, and in Facebook search results.
Additionally, it is used to curate a list of local resources on Facebook.
For example, in the Facebook Events section, you will find a featured list of businesses offering delivery, virtual services, and more.
More New Features for Businesses on Facebook
Did you know that Facebook now has a “Gift Card Discovery” feature? In response to the COVID-19 outbreak, Facebook has been updating their platform almost daily.
In a move to support more local businesses during this time, communities and restaurants alike are encouraging customers to purchase gift cards that can be used when the business resumes normal operations.
Now, Facebook is highlighting businesses offering gift cards with improved discovery features. Customers can find these gift cards right on Facebook and purchase immediately.
How To Set Up Gift Card Discovery For My Local Business
First, local businesses must set up gift card purchasing with either Square or Kabbage and follow the provided instructions.
Businesses can then share links to their e-gift card (digital gift card) purchase page in Facebook posts, stories, or anywhere else, really.
Additionally, Facebook is highlighting gift cards in other areas of the platform so more customers can find them if they’re not a “fan” of local businesses pages.
Setting Up Fundraisers for Local Businesses
Once only reserved for non-profit organizations and charities, local businesses can now create fundraisers on Facebook.
These new fundraising options allow customers to support struggling businesses and help them cover sudden expenses.
At this time, there are no changes in how to set up a fundraising campaign for local businesses, so that helps greatly.
During the setup process, indicate that you want to “Raise Money for a Personal Cause.”
Then, select “Business” as the fundraising category.
Source: Facebook for Business