55% of Consumers Use Videos for Purchase Decisions
One month ago, Google released research showing that 55% of consumers use online videos for shopping research. It has been no secret video marketing is a great way to reach your target consumers.
Three Ways How Video Marketing Influences Shoppers
According to the latest research Google released:
“For more and more shoppers, video is becoming indispensable when they’re ready to buy. In fact, more than 55% of shoppers globally say they use online video while actually shopping in-store.”
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Let’s break down the THREE ways video marketing influences shoppers:
1. Shopping List Videos
More of your customers are referring to a video to be reminded of products they need to purchase, such as grocery items, tools, hardware, and more.
This helps your customers to stay in the loop on various topics they’re interested in based on search-related data. Furthermore, the more your customer is informed, the more confident they are to purchase the product.
3. Video Reviews Helps Build Honesty & Authenticity
More and more consumers are using product video reviews to influence their purchasing decisions.
If you’re not using YouTube to market your products and/or services, you’re missing out.
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Use YouTube to Grow Your Business
It should come as no surprise, really, that Google recommends YouTube advertising. And YouTube is used by the same 55% of consumers as part of their shopping decision making.
“While shoppers love to watch authentic reviews from creators, there’s an important role for marketers to play as well. Think of ways your brand can show up to meet these in-the-moment needs, whether it’s through ads that spark ideas and inspiration or through more in-depth content to answer questions and help people along their path to purchase. Research-hungry shoppers may reward you with their business and their loyalty.”
Video Marketing Helps Build Honesty & Authenticity
We’re in the middle of the digital age.
And, as it continues to expand, it can be difficult to decipher who is honest and authentic, and who isn’t.
Video marketing helps to build just that.
One out of many simple facts: video marketing can help increase your sales conversion rates, too. Whether through your own website, affiliate links, or link building outreach, honesty and authenticity wins the day.
Online videos will influence shopping decisions, plain and simple.
You can use video marketing in your Facebook Advertisements as well to increase your profits. Additionally, retarget your customers.
Do this based on how long they viewed the video ad to remind them of your products or services, and how it can benefit them.
“People reference video in-store when they need to make that final call on which brand or product best suits their needs. The quantitative research showed us that more than half of shoppers say online video has helped them decide which specific brand or product to buy…”