NEVER FORGET THESE SIMPLE SEO STRATEGIES
You have all heard it countless times before. Many debates even surround it still.
This couldn’t be farther from the truth! But what we can say is dead for certain are the days of quick SEO fixes and shortcuts.
In this post, we will outline why you will still be spending a great amount of time properly optimizing your SEO strategies. Thankfully, these five SEO strategies are simple to learn and maintain over time.
It’s easy getting lost in each update as they are released i.e. mobile-first indexing, featured snippets and structured data updates but more often than not they are more mere distractions so pay attention.
Anyone can apply these five simple SEO strategies for better SERPs (Search Engine Results) and I’m sure plenty of you have forgotten these.
KNOW YOUR AUDIENCE
Providing value to each of your visitors is one of the most essential forms of your SEO strategies. When you provide value, you gain their trust in your website and its content. And gaining trust increases likelihood for “Return Users”.
So how do you create value? Increase your User-Experience (UX)! In 2017, and continuing well into 2018, User-Experience is an essential element to your overall SEO success.
When a search engine is able to successfully complete its task in finding the best site that answers a searchers query, the higher importance it places on those search results. Each point listed later throughout this post means nothing without a solid foundation in User-Experience.
Factors such as long page load times, failure to answer the right question(s), difficult navigation, your visitors will quickly leave your site, negatively impacting your bounce rate.
Focusing on what the searcher is, well, searching for, you can better optimize your User-Experience. For example, ask yourself a few core questions before optimizing for a better UX, courtesy of Search Engine Journal:
* Does your site load quickly? (Page Speed)
* Did you answer their question? (Keyword and Content Strategy)
* Was it quick and easy for them to find that answer? (Page Layout)
* Did you give them something to do next and can they easily learn more about you if they’re interested? (Navigation and Site Structure)
HOW ARE MY LINKS?
Let me settle the debate right now: link-building is still considered an important SEO factor. More specifically, link-earning, a form of link-building, is an essential SEO factor.
What is Link-Earning?
Link Earning is the practice of creating a unique article or post and emailing the producers of relevant content, sharing with them as a guest post in exchange for linking back to your site.
Do not be fooled as this concept takes a greater amount of time than mass link building. Keep in mind any link building strategy found outside of link-earning is considered “black-hat SEO” and risk being penalized by Google.
Another form of link earning is building links through genuine connections through relationships. Some examples of this include joining an organization or co-hosting a marketing campaign with a relevant industry.
CONTENT IS KING – SORT OF
A decade ago, blogging about the latest updates in your industry was an art form in itself. Content sounded too technical for an audience that just wanted quick answers and move on. Fast forward to 2018 and the most technical writing sounds less formal, increasing both User-Experience and better links.
Choosing the right language for your content inspires engagement because at your core, User-Experienced has increased. If it mirrors their own language, the more likely the engagement. Simply put, write as if you are speaking with them face-to-face.
CHECKLISTS – YOUR SEO “HONEY-DO” LISTS
Keeping a checklist on hand is vital when content inspiration strikes. It helps not to leave out the basics. If you don’t have an on-hand checklist, you can use project management software or task templates. Make sure all content flows from beneath a proper H1 tag as well. A proper H1 tag can mean the difference for better SERPs (Search Engine Results).
Here are some basic blog and page structure must-haves you can keep on your checklist:
* Keyword is in the URL, Title Tag, Intro, and Conclusion.
* Never “Keyword Stuff” your content; around 5-7 is the “magic area”.
* Your Title Tag must be less than 65 characters in length.
* Include both internal and external links – two or three of each will do.
* Always optimize image alt-tags related to the topic.
* Include your main keyword within the meta-description, improving your CTR (Click-Through Rate); keep under 250 characters in length.
* Follow all formatting styles with proper heading tags and paragraphs; keep content between heading tags less than 300 words.
* Focus your content optimization for better social sharing, conversions, and a “learn more” step.
When you’re performing On-Page SEO, use inspiration from the checklist above so you can focus on optimizing for a better User-Experience!
CREATE A KEYWORD PILLAR STRATEGY
Creating a keyword pillar strategy is an essential core to not only your keywords but SEO overall. A great example for creating keyword pillar strategies is to create topic clusters.
“Topic Clusters” focus on long-tail and low competition keywords, building pages filled with proper keywords inside relevant content. A solid topic cluster foundation establishes you as an authority in your niche or industry, creates a strong site and linking structure, and overall makes your SEO campaigns much easier.
BONUS: IT ALL COMES BACK TO NUMBER ONE
At the end of the day, your SEO campaigns are nothing without keeping each element of your checklist focused on User Experience.
While SEO is always evolving, your SEO strategies should focus on what your searchers intent is and not about a quick fix. And through this, you will have long-term success.
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